The 'Football Casuals' from Manchester and beyond became key customers for the brand. Driving forward, we went to Germany for trainers with three stripes, Italy for Tennis wear, and we scoured the UK for factories to produce our shoes, jackets and knitwear. This rejection provided the perfect motivation for the non-conformist, punk-minded Underground.
The only reaction to rejection was to push further and sure enough.our true spirit was forged. We reached out to fashion and sportswear brands to acquire stock for the store, only to be shunned for being too small and too ‘unorthodox’. You could say that Underground was born at the exact right moment, in the exact right place.From what then seemed a doomed landscape, Underground’s beginnings stem modestly from a store in the heart of Manchester. Up until that point, even up to the current day, it was a rare anomaly to find that number of sub-cultures in one place, at that one time. Punks, Post Punks, Gothics, New Romantics and Football Casuals and even remnants of Northern Soul all co-habited in the city. Yet there remained a defiant, relentless creativity from the true melting pot of sub-cultures that co-existed there. A city in the North of England, Manchester at that time was bleak, poverty-stricken and depressed from industrial decline. Underground | History | Creepers,Teddy Boys,London Music scene,Online Clothing HOMECONTACTDISTRIBUTION / BLOG / ARCHIVE / SOUNDWAVE / HISTORY / COLLABORATIONS / STYLES / LONDON SOHO STORE / ONLINE / HISTORY Underground – a sub-culture champion that was born out of a love of renegade styleIt began in Manchester, 1981.
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